Age: 16-24
Background: Mainly aimed at females who are into finding out about celeb gossip and pop music but who are more sophisticated in looks and personality.
Occupation: Into fashion or the Media, or still in Education or University
Gender: Specifically females but can be for males too
Likes:
Shopping, Pop Celebrities, Fashion, Clubbing, Socializing, Girly things, Heels, presenting themselves nicely and taking a lot of time to look and feel good, facebook, twitter
Dislikes: Goths , dirty and grubby looking people, Heavy metal music, Bebo
Ambitions: To be someone, Famous, Fashion designers, Pop Star, Model, Actress
Musical Preference: Cheryl Cole, The Saturdays, Pussycat dolls, Rihanna, Justin Timberlake, Girls Aloud – pop music and some dance music.
Looks up to: Kate Moss, Cheryl Cole, Rihanna, Blake Lively, Kylie Minogue, Victoria Beckham, Katie Price, Beyonce & Megan Fox
Media Consumer Habbits:
Watch: Gossip Girl, Americans Next Top Model, The simple life, 90210, Hollyoaks, The Hills.
Magazines: Glamour, Vogue, Cosmo, Heat, OK
Films: Mean Girls, Sex & The City, White Chicks, The Notebook & P.s I love you. All girly films “chick flicks” & Comedy Romance.
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